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Privacy Policy
UK Gear is committed to respecting the privacy of visitors to our website. The following policy describes how we collect, protect and use information we receive from website visitors.
What information do we collect?
We collect information from you when you register on the site, place an order, enter a contest or promotion, respond to an e-mail, or participate in another site feature. When registering or ordering, we may ask you for your name, gender, date of birth, e-mail address, home address, postcode, telephone number, preferred language, credit card information (when ordering products only) as well as to create a user name and password. You may, however, visit our site anonymously or purchase without registering. You will then be asked only for the information necessary to process the transaction. Information provided by anonymous shoppers will be retained only as necessary to process the transaction and maintain our sales records and will not be used for marketing purposes.
If you enter a contest or other promotional feature, we may again ask for your name, address, e-mail address, date of birth, username and password so that we are able to better administer the contest and notify winners.
Like many websites, we use "cookies" to enhance your experience and gather information about visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.
How do we use your information?
We may use the information we collect from you when you register, enter a contest or promotion, purchase products, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
To personalise your site experience and allow us to deliver the type of content and product offerings in which you are most interested.
To allow us to better serve you when responding to your customer service requests.
To learn about site visitors and customers and to tailor specific features, promotions, or other notifications to you.
To process your transactions more quickly and to administer a contest, promotion, survey or other site feature.
To send postal mailings about products, offers, and news that we think might be of interest. If you are not interested in receiving this information please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below.
If you have opted-in to receive e-mails from UK Gear, we may send you periodic e-mails. If you would no longer like to receive e-mail, please follow the instructions in any e-mail or refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us and if these visitors would no longer be interested in receiving this information, they can follow the instructions in any email or refer to the section on the opt-out, removal or modification of information provided.
Our protection of visitor information
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
Our use of "Cookies"
A cookie is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. For example, Cookies can also be used to remember your user name and password.
You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you must adjust your browser (such as Internet Explorer or Firefox) settings. There are also software products available that can manage cookies for you. Please be aware though, that when you have set your computer to reject cookies, it can limit the functionality of the website you’re visiting and it’s possible that you lose access to some of the features on the website. For further information on cookies and how to switch them off see www.allaboutcookies.org
Our disclosure of the information we collect to outside parties
We do not sell, trade, or otherwise transfer to outside parties, your personally identifiable information unless we provide you with advance notice, except as described below. Your data may be transferred to web site hosting partners and other parties who assist us in operating our website, that we don't consider to be 'outside parties', conducting UK Gear business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information if required to do so to comply with the law.
However, non-personally identifiable visitor information in aggregate form may be provided to other parties for marketing, advertising, or other uses.
How can you opt-out, remove or modify information you have provided to us?
To modify your e-mail subscription, opt-out of receiving UK Gear email, or to delete all of your online account information from our database, please contact us directly by telephone or email and we will ensure this is done. Note that if you request your account information to be deleted from our database, we may maintain information about an individual sales transaction in order to service that transaction and for record keeping. This information does not contain credit card details.
Third party links
In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).
Changes to our policy
If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on the 1st of April, 2008.
Questions and feedback
We welcome your questions, comments, and concerns about privacy. Please give us any and all feedback pertaining to privacy, or any other issue.
Online policy only
This online privacy policy applies to information collected through our websites.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
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